Typography

Our corporate typeface is “Proxima Nova”.

Headlines are written in the typeface “Condensed Bold”. The normal font style is used for text, sub-headlines and marginal text. “Bold” can be used to make distinctions in the text.

In Office applications like PowerPoint and Word we use the system font “Arial”. The font is already set in corresponding templates.

The sizes and line spacing of the other typographic levels are derived based on a print-copy reference size of 9.5 pt on an A4 page format. The dimensions are kept relative (in %) so that they can be adapted to all formats.

A design should use as few font cuts and sizes as possible to achieve the most spacious result. However, depen- ding on the complexity or desired ton- ality, additional hierarchical text levels can be used, e.g. an intro in the size of sub-headlines or a much more striking headline size than normal.

The font alignment is always left-aligned and only in exceptional cases right-alig- ned or centered. We do not use justified text.


Proxima Nova Condensed Bold

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Proxima Nova Regular

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Arial

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Arial Bold

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