The people who use See Tickets’ platforms reflect the diversity of the world at large. Text should be understandable by anyone, anywhere, regardless of their culture or language.
We use friendly, helpful, inclusive, and straightforward language, with a touch of rock n roll.
- 🤖Not a bot
We’re humans helping humans get humans to events to hang out with other humans. There’s no AI writing our messaging. Craft messages that sound familiar and helpful, not formal or fussy. - ➖Less is more
When possible, be succinct and exclude unnecessary language and details. - 🪗That’s showbiz, baby
We are more punk than we are buttoned-up, and we have a sense of humor. When and where reasonable, insert a bit of cheekiness to keep the user experience entertaining.
Writing about See Tickets
At See Tickets, we’re not just about selling tickets; we’re about bringing people together for memorable experiences. Our language reflects friendliness, approachability, and a touch of excitement. Avoid overly formal or robotic tones.
Examples:
- Instead of “See Tickets is a leading ticket-selling platform,” use: “We’re your go-to for scoring tickets to awesome events!”
- Example 1 (Homepage): “Welcome to See Tickets! Ready to dive into a world of live experiences? Let’s make memories together.”
- Example 2 (About Us Page): “We’re not just a ticketing platform; we’re a team of music lovers, event enthusiasts, and festival goers. Discover who we are and what drives our passion for live events.”
Writing about People
Our users are real people, and we want our messaging to resonate with them. Let’s keep it friendly, approachable, and relatable. Use language that’s inclusive and encourages a sense of community.
Examples:
- Instead of “Customers can contact our support team for assistance,” use “Need a hand? Our support team is here for you!”
- Example 1 (User Communication): “Hey there! Your tickets are all set. Can’t wait to see you at the event! If you have any questions, we’re here for you.”
- Example 2 (Community Engagement): “Join the See Tickets family! Swap stories, share your favorite event moments, and vibe with fellow music enthusiasts on our community forum. Together, we’ll make each event an epic journey!”
Grammar and Mechanics
Less is more. Embrace simplicity, clarity, and a conversational tone. Avoid unnecessary jargon and complex language.
Examples:
- Instead of “In the event that the purchase transaction is unsuccessful, kindly peruse the FAQ section for potential resolutions, use “If your purchase didn’t go through, check out our FAQs for help.”
- Example 1 (Error Message): “Oops! Something went wrong. Try again, or reach out to your client service manager if the issue persists.”
- Example 2 (Confirmation Message): “Success! Your tickets are confirmed. Get ready for a fantastic time at the event!”
Web Elements
Our design elements should complement our friendly and approachable voice. Use concise and clear language for buttons, labels, and instructions.
Examples:
- Instead of “Submit Query,” use “Send Message.”
- Example 1 (CTA Button): “Get Your Tickets Now!”
- Example 2 (Pop-up Message): “Psst! Limited seats available. Secure yours before they’re gone!”
Writing Educational Content
Educational content should be straightforward, engaging, and accessible. Break down complex concepts into digestible pieces.
Examples:
- Instead of “Understanding the intricacies of our ticketing system is imperative for optimal utilization,” use “Get the most out of our ticketing system with these simple tips.”
- Example 1 (Event Build): “Crafting an unforgettable event? Explore our detailed guide designed for efficiently building events. It’s your toolkit for a seamless experience!”
- Example 2 (Ticket Types): “Curating the perfect ticketing strategy is an art form. Let us walk you through the various options, ensuring you choose the ideal ones to resonate with your event’s vibe.”
Writing Legal Content
Legal content can be serious, but it doesn’t have to be intimidating. While maintaining legal accuracy, our legal content should also be as approachable as possible.
Examples:
- Instead of “In the event of a dispute, legal proceedings shall be initiated in accordance with the jurisdiction of…” use “If there’s an issue, we’ll sort it out based on the laws of your area.”
- Example 1 (Terms of Service): “By using See Tickets, you agree to our Terms of Service.”
- Example 2 (Refund Policy): “Life happens. Check out our straightforward refund policy and know your options.”
Writing Email Newsletters
Craft newsletters that feel like a conversation with a friend. Keep it concise, informative, and infused with our brand’s personality.
Examples:
- Instead of “Dear valued customer, we are pleased to inform you of our latest offerings and promotions…” use “Hey there! Check out what’s happening at See Tickets!”
- Example 1 (Event Announcement): “Guess what? Your favorite band is coming to town! Check out the details and grab your tickets ASAP.”
- Example 2 (Exclusive Offers): “VIP Status Unlocked: You’re in! Snag exclusive discounts on upcoming events – thanks for being a fan.”
Writing for Social Media
Social media is our stage. Bring our brand to life on social media with a mix of authenticity, humor, and brevity.
Examples:
- Instead of “Discover the latest updates on our platform and engage with our content to enhance user experience,” use “Get the 411 on all things See Tickets! 🎉🎟️”
- Example 1 (Event Teaser – Twitter): “🚀 Brace yourselves! The countdown to the hottest event in town has begun. Who’s joining a night to remember?”
- Example 2 (Community Shoutout – Instagram): “🎉 Shoutout to our incredible community! Your energy makes every event unforgettable. Keep rocking!”
Writing for Accessibility
Inclusivity is key. Ensure all content is accessible, easy to understand, and considerate of diverse needs. Prioritize inclusivity by using language and design that everyone can understand.
Examples:
- Instead of “Accessible features are available for users with disabilities, use “Our platform is designed to be user-friendly for everyone.”
- Example 1 (Alt Text for Images): “Alt text: Crowd cheering at a live concert. Share the joy of live music with See Tickets!”
- Example 2 (Accessible Event Information): “For accessibility requests, reach out to our support team. We’re here to make every event enjoyable for everyone.”
Word List
Maintain a consistent tone with a touch of rock ‘n’ roll. Use words that resonate with our vibrant and dynamic brand. Maintain consistency with our brand voice by using a curated list of preferred words and phrases as described in the Appendix.
Example:
- Instead of: “Purchase,” “Buy,” “Acquire.”
- Use: “Get.”
TL; DR
Good content is:
- Clear
- Useful
- Friendly
- Appropriate
See Tickets’ voice is:
- Human
- Friendly
- Straightforward
Our tone changes depending on the situation but it’s generally friendly. Clarity is more important than humor or sounding cool.
Remember, our voice is the heartbeat of See Tickets. Keep it genuine, keep it lively, and let’s rock the world of live events together! 🤘
Appendix
Word List:
Instead of X, use Y.
- Click → Select
- Hit → Select
- Fix → Resolve
- Bug → Issue
- Basket → Cart
- Complete Purchase → Buy Now
- Complete Transaction → Buy Now
- Cancel Transaction → Cancel
- Shipping → Delivery
- Log in → Sign in
- 2FA → MFA
- Bots → Automated Traffic